Welcome to this, the first post of seeisee:

Who are we?
We are CIC, an Internet Word of Mouth (IWOM) research and consulting firm in Shanghai, China. We help brands in China make sense of and leverage consumer buzz on the Internet.

What is IWOM?
IWOM is consumer posted/created text and multi-media content related to brands, products or services on such online channels as BBS, blogs and video sharing sites.

What is seeisee?
SeeISee is our blog platform to share our passion for as well as the excitement about IWOM.
On SeeISee, we will attempt to cover the ever-changing world of user generated media: how it is influencing marketing, branding, PR and anything related to company relationships and communications with consumers. We have been living and breathing this IWOM for 2 years in China and we are excited to share what we see and what we have learned.

If you want to know what we do, go to our website www.cicdata.com.
If you want to understand who we are, how we feel…or to see the soul of our company, please join us in conversation on www.seeisee.com.