The Wall Street Journal (see full article in PDF at here ) reports the latest company crisis started on Chinese social media. At CIC, we call this Crisis 2.0 (crisis starts on blog/BBS, and then is picked up by mainstream media).
See various cases in 2006 at our CIC Watch report(PDF).
See more analysis at our CEO Sam’s China IWOM Blog

CIC comments on media strategy in Asia Media Journal (click here to read the full article in PDF), and here is the excerpt of comment by our CEO Sam Flemming:”In addition, the blogging and forum posting in China is producing radical changes to traditional media, because it is reversing who is doing the telling to whom. “The impact on traditional media could be even greater here than in other countries, at least the US, due to the volume of messages and its popularity.”