Our latest CIC Watch for February 15-28 (2007) has been released. As usual, we share one article excerpt from this report as below:

Dell IdeaStorm: an open online community to collect ideas
戴尔IdeaStorm论坛: 一个集思广益的社区

Dell IdeaStorm is an open online community launched in February. The brand wants to get closer to the creative side of technology by allowing people to share ideas and interact with other Dell customers and experts.

This open community follows a digg-style approach, customers submit their raw ideas for new products or services, and then letting the others promote the best suggestions. (Note: By March 18, there have been 3,172 ideas that get promoted 187,435 times with 7,670 comments in total.)

Dell’s campaign indicates the “Listen-Know-Participate” model which we believe would benefit many brands in the booming IWOM era.