Post Thumbnail of 品牌忠诚度的PK,你赢了吗?
 案例参考 15 一月 2007

“PK”是2006年网络最流行的词语之一,网络上到处可以看到此人与彼人的PK。而如今网友也会为了自己拥护的品牌,揭杆而起,互相PK。这类较为激烈的争论,正是“网络口碑(IWOM)”最鲜明的体现。
Case 1: Mobile Phone
在手机之家论坛上,索尼爱立信的粉丝与诺基亚的粉丝各执己见,踊跃地发表自己支持Sony Ericsson K790和Nokia N73的缘由,而这二款手机正是索尼爱立信与诺基亚近期力推的重点机型。
Case 2: Laptop

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Posted by Jason   @   15 一月 2007 1 comments
Post Thumbnail of 第一届CIC杯男女乒乓球巡回赛
 文化生活 11 一月 2007

12月29日战报:
男单: Robin vs. Edison
女单: Sunny vs. Jane
Vennie vs. Starry

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Posted by Robin   @   11 一月 2007 0 comments
Post Thumbnail of CIC搬家记- 2006年12月29日入驻华联创意广场
 文化生活 8 一月 2007

12月29日,这个即将辞别2006迎接2007新年的日子里,我们CIC也迎来了崭新的一天:从虹桥温馨的公寓式办公室搬入了位于苏州河沿岸的商务办公楼。
清晨6点,公司得几个身强体壮的男同胞们就早早地来到了公司在虹桥的旧址,组成了搬家大军。大家有搬家具的,搬电脑的,搬箱子的,干得热火朝天。那些笨重的家具和纸箱被他们三下两下就搞定了,专业素质一点也不逊于搬家公司的工人。
很快到达了我们的新家:位于江苏北路125号,近苏州河的华联创意广场,这是由原址旧厂房改造的建筑,整个小区由几幢体量不等的建筑单体组成,与一般的商务办公楼不太一样,感觉很新鲜,很特别。
进入新的办公区域,前台背景墙上公司的logo分外亮丽和抢眼。绕过较小的前台区域,眼前豁然开朗,整个办公区明亮而宽敞,而且可以根据实际要求自由分割空间。整体设计以蓝黑色调为主,给人感觉很酷,前卫,但同时又不乏稳重。与我们公司的brand image很相称。

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Posted by Jackie   @   8 一月 2007 0 comments
Post Thumbnail of Corporate blog: sharing companies' good work in a humanized voice
 管理专栏 5 一月 2007

More and more corporate blogs are being set up. If your companies are also doing great work, why not yet share with others?
The corporate blog has great potential to be an efficient channel for brands to start conversations with their consumers. The communication is direct, transparent and most importantly, it is humanized. The company is no longer just a “company”. The emotional bond between brands and consumers can be established/enhanced through this close engagement.

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Posted by CIC   @   5 一月 2007 0 comments
Post Thumbnail of Blog Comment Moderation Notice
 圆桌会议 4 一月 2007

Seeisee is written by a wide range of CIC employees, including analysts, engineers and senior management. This blog is about IWOM and net culture, with a particular focus on the mainland China market. Any comment that contributes to the conversation and learning about this topic for us and for our readers is welcomed and will be posted. We are looking forward to your participation in the conversations!

Posted by CIC   @   4 一月 2007 6 comments
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