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 圆桌会议 4 一月 2007

Seeisee is written by a wide range of CIC employees, including analysts, engineers and senior management. This blog is about IWOM and net culture, with a particular focus on the mainland China market. Any comment that contributes to the conversation and learning about this topic for us and for our readers is welcomed and will be posted. We are looking forward to your participation in the conversations!

Posted by CIC   @   4 一月 2007 6 comments
Post Thumbnail of 浅谈网络口碑研究和咨询服务
 管理专栏 4 一月 2007

猜猜你写在论坛或者博客里对某一产品的抱怨,有多大可能会被传至相关公司老板的耳朵,影响他的决策,最终促成对该产品的改进。
答案是,随着专业网络口碑研究和咨询服务这一新兴行业的出现,这种可能性已经越来越大了。
你对某产品的评价,可能会在几个小时之内,和其它千千万万的普通用户所发表的内容一道,被全部采集下来,送进庞大的数据库;然后经过智能程序的处理分析,自动判断其中讨论的主题,兴趣点,以及是褒还是贬;结果再分门别类送至负责各行业的专业市场分析人员手上,进一步深入加工,汇结成报告和图表。
这样的过程,是包扩我们CIC在内许多网络口碑研究咨询公司的日常工作。我们的目标就是帮助各个行业的客户在浩繁的网络文本中,发掘出有价值的信息,洞察趋势,预防危机,抓住机遇。

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Posted by Paul   @   4 一月 2007 0 comments
Post Thumbnail of Practicing what we preach: CIC blogs on seeisee
 管理专栏 4 一月 2007

Welcome to this, the first post of seeisee:
Who are we?
We are CIC, an Internet Word of Mouth (IWOM) research and consulting firm in Shanghai, China. We help brands in China make sense of and leverage consumer buzz on the Internet.
What is IWOM?

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Posted by CIC   @   4 一月 2007 1 comments
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