IWOM most trusted according to Nielsen and eMarketer
A couple of pieces of research came out recently which further supports the importance and influence of IWOM on consumer purchases.
The first from Nielsen looking at consumers worldwide. Hat tip to Church of Customer blog. Press release for study here.
The second from eMarketer looking at consumers in the US. Link to original article here.
Trackback address for this post:
http://www.seeisee.com/sam/2007/10/22/p379
Comments, Trackbacks:
No Comments/Trackbacks for this post yet...
Leave a comment: