I am proud to present some key highlights from our IWOM watch reports, issued during the second half of 2007. We organized the highlights according to several themes that emerged, including brands integration of net culture into their campaigns, brands tapping into the masses, consumers taking ownership of brands’ online image (with or without the brands’ help), and examples of brands not only listening to netizen suggestions, but reacting to these suggestions.

To download the full report, please click here. There is a brief registration process that will give you free access to all of our white papers and IWOM watch reviews. In addition, you can be automatically notified of new white papers and other reports in the future, if you so choose.

CIC is the first Internet Word of Mouth (IWOM) research and consulting firm in China. We have pioneered the industry in China, coining the term IWOM to describe the growing trend of consumers and corporate “netizens” engaging in conversations on the Internet. As an early witness to this trend, we are dedicated to listening and understanding the development of Chinese online culture. We have ongoing, long term relationships with the best and most progressive clients across a wide range of industries which gives us the experience and ability to make sense of IWOM and its impact on marketing communications.

You can get a sense of the development of IWOM over time by downloading previous IWOM watch 6 month review reports here. I hope you find the reports interesting and useful.

Below is the report content index:

Other CIC IWOM Watch related posts that may be of interest:

-CIC Watch 2006 Half-Year Review released (download the full report)
-CIC watch: "You" - Time's Person of the Year - also lives in China (download the full report)