Below is a recap of a few of the recent posts from our Chinese seeisee blog.

The Relationship between Groups in IWOM and Public Spaces (March 11th)
（群——口碑传播与公共空间的关系）
The analysis of “group” in IWOM is always a main focus of ours here at CIC. Violet’s previous post “Groups in IWOM and their value in IWOM marketing” introduced the concept of “groups” in IWOM and online opinion leaders, and this time James’s new post emphasizes the relationship between groups in IWOM and groups in public spaces. Public space for “groups” refers to the place where group members talk and discuss different topics, such as BBS and forums. While the topics and the relationships between members in the group influence the level of popularity of each group, the size and magnitude of the public spaces can influence IWOM.

Olympic Brands Online Campaign Strategy (March 6th)
（奥运品牌网络营销）
The Beijing Olympics has become the hottest theme in China in 2008. Many brands have launched large scale campaigns with a special focus on the 2008 Olympics, especially the official Olympic sponsors. This post provides a quick overview of the latest on Olympic online campaigns.

Brands Want to Fulfill Your Dream (February 28th)
（你的梦想，品牌想来买单）
I have predicted that brands will “really” join the conversation in the future in my previous post “Internet word-of-mouth trends in 2008” which was released on iMedia Connection Asia in early January. KFC’s activity “KFC will fulfill your dream” is a great example of this. The event not only gave KFC the chance to listen to its customers but also gave the brand a chance to communicate with them directly.