I've been busy trying to create buzz for IWOM in the last week. Here's a quick recap.

Wednesday, April 23 2008:
"Marketing strategies in China: In cooperation with Louvain School of Management"
I spoke at the breakfast meeting hosted by the Benelux Chamber of Commerce in China, BenCham, combination of the Dutch Business Association and the Belgian Luxembourg Business Association and the Louvain School of Management.

Jan Van den Bergh from i-merge invited me to come along to speak about IWOM after he warmed up the audience talking about his views and research results on the "recommendation phenomena" in China. Jan is very wise; there is much to learn from him.

Saturday, April 19 2008:
"Marketing 2.0: How Internet Word of Mouth is being integrated into marketing communications by leading brands in China"
I was the keynote speaker at the Marketing Managers Group's April Saloon, an educational event which takes place every third Saturday of each month at the Shanghai Institute of Foreign Trade Professional Development Center.

This is a great group of local marketing professionals which get together once a month to network and hear speakers. I got some great questions from some really smart people.

Friday, April 18 2008:
"Getting Business Results From Communications in China"
Panelist at the IPREX global management meeting, a meeting of about 25 CEO's from public relations firms -- predominately from the US and Europe -- who gathered in Shanghai to share best practice, do business development, and learn more about China.

This group knew very little about China, but were open minded and curious. I was very happy to meet Jeff Risley who had worked with firms similar to CIC in the US.