Next week we are planning to launch our white paper on Sports IWOM. This paper will follow in the footsteps of our previous white papers on auto, mobile phone, health topics, and notebook computers all of which can be found here.

Netizens are extremely passionate about sports, sports teams, players and sports apparel. As we have seen in other aspects of Internet culture, netizens are proactive in creating original content around these topics and interests. For example, China has a rich DIY sneaker head culture. (see below, taken from the upcoming paper)

Nike iD recently launched in China and will "ride the wave" of DIY culture already active on Chinese BBS.

Stay tuned for the release of the paper next week.