Below are just a few of the recent articles on Seeisee Chinese blog.

Strategic steps for online marketing: Show,Communicate and Interact (May 16th)
（在线营销的展示、沟通和互动）

Although for many, online marketing is not new, some companies are just beginning to explore ways to integrate online marketing into their overall campaigns. In James’ new post, he lists 3 steps to help brands engage in online marketing:
1.) “Show” — brands should “show” or make themselves known among key online communities in order to raise brand awareness among target consumers.
2.) “Communicate” — brands should find strategic ways to communicate with their customers in order to better understand their customers’ needs and interests.
3.) “Interact” — brands should interact with online consumers to increase their understanding of and improve their relationship with their customers.

To read the full article in Chinese, please see here.

The Whole World is Waiting for the iPhone 3G (June 13th)
(满城尽待 iPhone 3G)

On June 10th, at the 2008 WWDC Apple unveiled the new iPhone 3G. News of the iPhone’s impending release immediately generated buzz among Chinese netizens and iPhone fan communities on BBS were key drivers of the buzz. For example, more than 9,000 messages about the iPhone 3G were posted in just one day on WeiPhone, a popular mobile phone BBS forum with over 150,000 members.

To read the full article in Chinese, please see here.

Go back to Douban (June 16th)
(回豆瓣看看)

Morgan’s recent experience at a bar inspired him to go to Douban to write a review of the venue. While writing his review on the site, he found that communities like Douban offer valuable information by allowing members to critique and review books, music, movies and venues even though this is not the explicit purpose of Douban.

Douban was originally set up for people to share ideas and find people with similar interests. However, the community naturally began to write reviews and critiques of their favorite songs, movies and books. Morgan believes sites like this are effective because you are more likely to trust a friend or a member from a trusted community, such as Douban, than an advertisement or mass email. He also suggests that brands may want to consider creating their own account on sites like Douban to attract fans, understand their needs and establish credibility within active consumer communities.

To read the full article in Chinese, see here.