I was recently interviewed by Christine Lu for The China Business Show. Christine Lu is Chairman of The China Business Network, an open platform for organizations and individuals to share their profiles, locate partners and customers, contribute to conversations, and reach a targeted community of international business professionals active in China. Christine is also Executive Producer and Host of The China Business Show and has interviewed a wide range of professionals such as Kaiser Kuo, Group Director of Digital Strategy for Ogilvy China, David Wolf, President and CEO of Wolf Group Asia, Guy Kawasaki, Managing Director, Garage Technology Ventures & Co-Founder, Alltop.com, and many more.

In this discussion, I give a basic introduction to the background of CIC and also discuss some industry highlights including ways IWOM can positively influence brand's reputation even during crisis situations. I also discuss my thoughts on microblogging in China and why I do not think it is as popular in China as in the US. I refer to our white papers and our recently released IWOM Watch 1st Half Year Review 2008, all of which can be found here.

You can listen to the full podcast here.