China Economic Review (CER) has invited me to speak at a conference this Thursday, July 31st titled "Branding in China: Creating passionate brands for 1 billion people." The event will be hosted at the JW Marriott Hotel Shanghai at Tomorrow Square. I will be giving a talk on (surprise) "Internet Word of Mouth and Branding in China" as well as joining a panel discussion on "E-branding challenges in China." Tencent, Kel Hook from Wieden+Kennedy, and Ogilvy One will also be speaking at the event.

If any reader is interested, I can get you a 10% discount off the regular rate so you can get in for 1800RMB. Send me an email at info at cicdata dot com if you would like more info.

For more on the event, see here.