Guest post from Alex Geertz, who attended the Fifth China Branding Roundtable in Beijing on September 18 and 19.

As a final wrap-up to our coverage of the Economist Fifth Branding Roundtable, here is a short video clip put together by Cohn & Wolfe and Landor Associates featuring Sam. Sam discusses the impact of IWOM on branding strategies in China and how Dell is a good example of a brand that has been able to find it’s “voice” online and effectively communicate with consumers through multiple online channels. Landor Associates and Cohn & Wolfe put together 8 short videos with interviews from attendees talking about different “rules” marketers should pay attention to when developing a branding strategy for China.

For all the videos covering the event, please see here.