We are proud once again to be a part of Roland Berger China’s Chinese Consumer Report. Just like last year, this year’s report provides an in depth view of the Chinese consumer, with a particular focus on how the Internet both a part of and impacting the consumer landscape.
This year’s paper EN version and CN version & last year’s paper here.
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Recent Posts
- CIC collaborates on Roland Berger’s 2010 Chinese Consumer Report
- The Weekly Buzz: Bawang Innovates with Microblogs During Time of Crisis
- IWOM mark Vol. 34: Octopus t-shirts, sexy net star sponsors ban, Weibo as crisis management tool and more…
- Speaking at China Social Media Forum July 22-23
- IWOM mark Vol. 33: Weibo groups, Han Han’s mag, words mom & dad yell and more…
Recent Comments
- domieniecjgik on Internet word-of-mouth trends in 2008
- Leta Patenaude on IWOM watch July: When We Live Together Online
- Xanax on Internet word-of-mouth trends in 2008
- WrergoAlcolla on IWOM watch July: When We Live Together Online
- ultrasound technician on A brief history of Chinese social commerce and online group purchase
Archives
CIC collaborates on Roland Berger’s 2010 Chinese Consumer Report
The Weekly Buzz: Bawang Innovates with Microblogs During Time of Crisis
Below is from the column “The Weekly Buzz” we will be regularly submitting to Campaign Asia. It makes use of our IWOM discover tool. If you drop me a mail at sam at cicdata dotcom, I am happy to have the team open up a trial account for you.
This week, we have Bawang making waves with its use of Weibo as a crisis comm channel.
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IWOM mark Vol. 33: Weibo groups, Han Han’s mag, words mom & dad yell and more…
About IWOM mark: IWOM mark is a column on the Seeisee Chinese blog. Every week, our marketing team puts the hottest news/happenings from the IWOM industry, net culture or brands. We launched it October and have received good feedback from the Chinese language Internet Community. The Chinese column version publishes every Wednesday, aiming to provide a quick overview and guide for Social media managers and industry friends. We also publish this on our IWOM blog on Sohu. If any suggestions, send a mail to info@cicdata.com
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