uncategorized 28 January 2015

Global research leader Kantar will hold a media roundtable in Beijing on February 3rd 2015, where the ‘Kantar China Social Media Impact Report 2015’ will be unveiled. Kantar would like to share the latest trends in Chinese social media based on the findings of professional surveys. Kantar Media CIC, China’s leading social business intelligence provider, will be joining this meeting by contributing its advanced analysis technology and ability on social media, especially on Weibo and WeChat, to the organization.

It is the second consecutive year that Kantar has released the ‘Kantar China Social Media Impact Report 2015’, which is a professional report that analyses the way social media influences Chinese lives. The report employs a large sample continuous tracking survey, Weibo big data semantic analysis, WeChat official accounts big data analysis, and a real-ID-based online polling platform. Covering 60 cities with a sample of nearly 66,000 people, while analysing nearly 2 million Weibo posts and tracking over 700 million reading behaviours on WeChat official accounts, the report presents a detailed picture of Chinese social media consumption, behaviour, and values. The report, again, invites social media users to self-assess and rate the influence that social media has on them, such as Weibo and WeChat, to track the way that they feel social media has changed in the past 2 years. Through multi-faceted data analysis, the report also takes a look into how brands should interact with consumers on rapidly changing social media platforms.

CIC will be dedicated to providing Weibo and WeChat analysis, based on its unique NLP (Nature Language Process) and Text Mining technology, to reinforce Kantar’s ability on analysing social media. By studying Weibo hot topics as well as WeChat content and engagement, we will continue bringing our professional value to the Kantar media roundtable.

A number of senior executives from Kantar and its operating companies in China, including Kantar Media CIC, will attend the media roundtable to present the report and answer any of the media’s questions.

 

For more information, please contact:
Renay Cheng
Senior BD & Marketing Manager

Kantar Media CIC
renay.cheng@cicdata.com  

 

About Kantar
Kantar is the data investment management division of WPP and one of the world’s largest insight, information and consultancy groups. By connecting the diverse talents of its 12 specialist companies, the group aims to become the pre-eminent provider of professional and accurate market insights for the global business community. Its 30,000 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies.

In China, Kantar employs nearly 1,500 professional researchers covering Beijing, Shanghai, Guangzhou, Wuhan, Chengdu and Fuzhou. The company aims to help its global customers launch businesses in China and to support Chinese enterprises as they expand globally.

 

 

About Kantar China Insights
Kantar China Insights  (www.cn.kantar.com) showcases all the latest data on China held by Kantar and its subsidiary companies. It offers journalists an instantly accessible free database of deep statistics and expert commentary on business, tech and consumer issues.

 

 

About Kantar Media CIC
Kantar Media CIC is China’s leading social business intelligence provider, enabling enterprise to fully leverage the power of social media and Internet Word of Mouth (IWOM) intelligence across the organization. Since 2004, Kantar Media CIC has pioneered social business technology, research and consulting. We first coined the term IWOM and were the first to raise the concept of “social business” in China. As the industry thought leader, we have always been at the forefront of China’s internet and social business revolution. In order to help companies effectively leverage this social business intelligence, Kantar Media CIC provides customized researchconsulting servicessyndicated reports and industry trend watches ,rich in actionable insight .
Kantar Media CIC utilizes its own patent pending technology to capture millions of online conversations and “makes sense of the buzz” by analyzing them to draw out insight that leads to more effective action. Kantar Media CIC gathers and mines over 500 million naturally occurring consumer comments every month, from a range of uniquely Chinese social media platforms including blogs, BBS, microblogs and social networking sites. We then apply our unique methodology to provide a comprehensive picture of the social media landscape and its implications for business. To date, Kantar Media CIC has archived almost 12 billion mentions of brands and products, from over 2 billion consumer comments. Kantar Media CIC’s data coverage has now expanded to include e-commerce, search and other timely, insight rich digital sources. Through recently acquired Fisheye Analytics, Kantar Media CIC’s reach now extends to 67 languages around the world.

 

In early 2012, as China’s leading social business intelligence provider, Kantar Media CIC was acquired by WPP’s  Kantar Media, the media research and insight division of Kantar, as a move to strengthen its position and with aim to expand its social offering across Asia Pacific. Kantar Media has over 5,000 employees around the world, is currently working with 22,000 companies, tracking 3 million brands across 50 countries. As the consumer insight arm of WPP, Kantar Media provides strategic advice and competitive intelligence to the world’s leading brands, publishers, agencies and industry bodies, helping them navigate and succeed in a rapidly evolving media industry.

 

Contact us: +86 21 6404 9191*8761 / marketing@cicdata.com

Corp. Website:  www.ciccorporate.com

Posted by   @   28 January 2015 0 comments
 uncategorized 6 January 2015

(Dec.11th, 2014) Today Kantar Media CIC held its fantastic celebration – “The Next Golden Decade Starts Now: 10 years of social media, intelligence and insight” to celebrate Kantar Media CIC’s 10th anniversary. As China’s leading social business intelligence provider, Kantar Media CIC invited many clients, media partners as well as several social media professionals to review the development process of Kantar Media CIC and social media in China during the last decade, and more importantly, look forward to the next ten years in big data era with Kantar Media CIC’s founder/CEO Sam Flemming.

As the first social intelligence firm in Asia Pacific, and one of the first in the world, Kantar Media CIC has always been at the forefront of China’s internet and social business revolution. By continuously providing customized research, consulting services, syndicated reports, and industry trend watches, rich in actionable insight to our clients, Kantar Media CIC has been ‘making sense of the buzz’ by turning social chatter into business intelligence and insight to answer business questions across its clients’ organizations. Now with the arrival of Big Data era, Kantar Media CIC released its market initiative “Making Sense of Big Data” on the celebration, which demonstrates its ongoing commitment to distill insights from not only social, but additional ‘real time’ ‘consumer insight rich’ digital data sources including e-commerce, search, and online news. And with the support coming from WPP’s Kantar Media acquisition of CIC in 2012 and Fisheye Analytics, CIC is capable of taking its’ vision born in China to the world with a platform that can serve 190 markets in 67 languages.

Sam Flemming, founder and CEO of Kantar Media CIC, announced this new marketing strategy at the beginning of the celebration along with foundation of CDIU (CIC Digital Intelligence Union), a union that will provide clients, agencies and media partners a platform to work together to bring to the fore the true business value of social and digital intelligence. Then Hannelore Grams, Head of Digital Marketing & Social Media GCR in Nestle, Ken Hong, Weibo Marketing Strategy General Manager, and Zan Jing, CEO of LaMaBang mobile community shared their thoughts and experience in social media, command centers, digital intelligence as well as mobile social communities. Honored guests including Eddy Wang from Content Marketing Center GM from Tudou, and WPP China CEO Bessie Lee also joined presenters to have two panel discussions about social media and its challenges and opportunities in the future in China. At the second half of celebration, Linda Xu, Executive Director from Kantar Media CIC Research Consulting & Knowledge Center, demonstrated very tangibly CIC’s vision of social and other digital insights coming from CIC’s solutions can impact business decisions from CIC’s vision. And Sam, wrapped up the celebration by looking into the future of Kantar Media CIC and digital and social media.

On the basis of a great 10 years of success, CIC is well poised for another golden decade.

For more information, please contact:
Renay Cheng
Senior BD & Marketing Manager
Kantar Media CIC
renay.cheng@cicdata.com  

 

About Kantar Media CIC

 
Kantar Media CIC is China’s leading social business intelligence provider, enabling enterprise to fully leverage the power of social media and Internet Word of Mouth (IWOM) intelligence across the organization. Since 2004, Kantar Media CIC has pioneered social business technology, research and consulting. We first coined the term IWOM and were the first to raise the concept of “social business” in China. As the industry thought leader, we have always been at the forefront of China’s internet and social business revolution. In order to help companies effectively leverage this social business intelligence, Kantar Media CIC provides customized researchconsulting servicessyndicated reports and industry trend watches ,rich in actionable insight .
Kantar Media CIC utilizes its own patent pending technology to capture millions of online conversations and “makes sense of the buzz” by analyzing them to draw out insight that leads to more effective action. Kantar Media CIC gathers and mines over 500 million naturally occurring consumer comments every month, from a range of uniquely Chinese social media platforms including blogs, BBS, microblogs and social networking sites. We then apply our unique methodology to provide a comprehensive picture of the social media landscape and its implications for business. To date, Kantar Media CIC has archived almost 12 billion mentions of brands and products, from over 2 billion consumer comments. Kantar Media CIC’s data coverage has now expanded to include e-commerce, search and other timely, insight rich digital sources. Through recently acquired Fisheye Analytics, Kantar Media CIC’s reach now extends to 67 languages around the world.

 

In early 2012, as China’s leading social business intelligence provider, Kantar Media CIC was acquired by WPP’s  Kantar Media, the media research and insight division of Kantar, as a move to strengthen its position and with aim to expand its social offering across Asia Pacific. Kantar Media has over 5,000 employees around the world, is currently working with 22,000 companies, tracking 3 million brands across 50 countries. As the consumer insight arm of WPP, Kantar Media provides strategic advice and competitive intelligence to the world’s leading brands, publishers, agencies and industry bodies, helping them navigate and succeed in a rapidly evolving media industry.

 

Contact us: +86 21 6404 9191*8761 / marketing@cicdata.com

Corp. Website:  www.ciccorporate.com

Posted by   @   6 January 2015 0 comments
 uncategorized 12 November 2014

SamFlemming , founder & CEO, Kantar Media CIC, shares insights about how brand owners should integrate China’s pop culture with its internet culture to develop a smart social media strategy. Video

Posted by   @   12 November 2014 0 comments
 IWOM Reports 14 October 2014

From 2011 to 2013, Kantar Media CIC published “From Social Media to Social Business” white paper series which served as a “step-by-step guide,” helping enterprises develop their understanding of Chinese social media and ultimately realize their social business objectives. Kantar Media CIC first defined social business for China in 2010 as “an organization designed consciously around social tools, social media, and social networks,  as a response to outgrowth of the web 2.0 technology space and its reshaped brand-consumer communication and business discipline.” After 4 years development, “Social Business” is becoming more than just a concept; it is penetrating every aspect of enterprises’ daily operation.

With the continuous development and maturation of enterprise social business practices, Kantar Media CIC, as the leading China social business research and consulting company in China, has also made adjustments in the research direction of social business phenomena, moving from advocating entry-level concepts to practical consulting and design. During the research and consulting process, we are frequently confronted with this question: How can we create an excellent social business organization? Different answers are needed for different enterprises; First, it should be clear that what the remarkable features that distinguish excellent social business organizations from ordinary ones are. In order to find this answer, we have carried out the “China Enterprise Social Business Survey” for two consecutive years to collect extensive attitudes and perceptions towards social business from professionals of various functional departments. After drawing inspirations from various enterprises’ social business evolution and the leading ones’ practical experiences, today Kantar Media CIC officially releases 2014 From Social Business to Big Data white paper—Insights from CIC’s 2013-2014 China Enterprise Social Business Survey, to provide suggestions for enterprises social business advancement to big data.

It is our hope that the “From Social Business to Big Data white paper—Insights from CIC’s 2013-2014 China Enterprise Social Business Survey”, the cohesion of Kantar Media CIC thoughts and practices, could help Chinese enterprises to recognize and correctly understand social business and gain value from it through our demonstration and analysis of the leading enterprises. As enterprises march into the ‘Big Data’ era, it is becoming clear that social intelligence is just one part of the big data pool that enterprises can leverage and that many of the lessons learned from social business can be applied to ‘big data business.’ Kantar Media CIC will continue to deepen its exploration and research in the field of social business, even expanding into ‘big data,’ including social, search, e-commerce, and other ‘insight rich,’ and timely sources of data.

 

Click the “Link” to read the full version of‘2014 Social Business to Big Data White Paper’.

Posted by   @   14 October 2014 0 comments
 uncategorized 13 August 2014

We are very happy to share with you some exciting updates about CIC’s services and capabilities. CIC is continuing to invest in our technology to ensure our clients can fully leverage digital intelligence coming from the unique, fragmented, and dynamic social media landscape in China, Asia and across the world.

 

CIC adds real-time eCommerce, WeChat, BBS and Online News 

In a major upgrade of Cooperator, CIC’s real-time social listening intelligence platform, expanded real-time coverage of Weibo to now include Online NewsBBS, as well as eCommerce reviews from 8 eCommerce sites. In China’s unique, fragmented, and dynamic social media landscape, comprehensive coverage across multiple channels is essential. BBS is essential for in-depth category understanding, online news for crisis monitoring, Weibo for insight and information spread, and WeChat public accounts for competitive tracking. eCommerce is becoming especially critical for categories like beauty and parenting, where reviews can account for up to 50% of all online buzz.

        

More than just ‘tracking’ these sources, CIC’s Cooperator is a tool that can be used to distill consumer insight, utilizing CIC’s proprietary Chinese language text mining expertise. For example, CIC’s real-time keyword cloud provide an up-to-minute snapshot of brand image across each channel of social media individually or an integrated view across all channels. In addition, CIC has upgraded certain Weibo analytics includingimproved tweet travelinstant quality fan analysis and separation of commercial buzz from organic buzz. These are just a few of the many improvements that help our clients turn social media chatter into insight, either in the form of this powerful tool or integrated social listening command centers.

 

For more information, please get in touch with Allen Chen at  allen.chen@cicdata.com

 

 

 

CIC expands beyond China to include coverage of 67 languages and 190 markets

CIC, famous for the most comprehensive, in-depth coverage, and understanding of social media in China, is taking its approach to Asia Pacific and the rest of the world. Kantar Media, CIC’s parent company, acquired world class social listening platform Fisheye Analytics in late 2013, and CIC has now integrated Fisheye’s full technical capability to cover 67 languages and 190 markets.

Global coverage of the Fisheye platform is impressive and includes:

  • 190+ countries
  • 67+ languages
  • 65,000+ online news sites
  • 100 million+ blogs
  • 30,000+ discussion forums
  • Comprehensive Twitter
  • All Facebook public pages/groups
  • YouTube, Instagram, and Flickr    

With China coverage powered by CIC, Fisheye is the only global platform with true, comprehensive China social data.

 

In addition to global coverage, CIC will utilize Fisheye’s unique online metrics like Social Reach and Influence, Editorial Marketing Value(EMV), which automatically calculates the media value of social platforms including online news, and Social Shares, which shows the full extent any piece of content is shared across the web.

 

CIC provides service for Fisheye to cover Asia Pacific, and with parent company Kantar Media, can now cover the world with hubs in Shanghai, Singapore, London, Paris, Hamburg, and New York.

 

For more information, please get in touch with Angela Huang at  angela.huang@cicdata.com

Posted by   @   13 August 2014 0 comments
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