About IWOM mark: IWOM mark is a column on the Seeisee Chinese blog. Every week, our marketing team puts the hottest news/happenings from the IWOM industry, net culture or brands. We launched it October and have received good feedback from the Chinese language Internet Community. The Chinese column version publishes every Wednesday, aiming to provide a quick overview and guide for Social media managers and industry friends. We also publish this on our IWOM blog on Sohu. If any suggestions, send a mail to info@cicdata.com
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Scott Tong from American Public Radio recently did an impressive story on the Chinese phenomenon of tuan gou (group purchase or 团购) called “China’s next export: Group shopping?” Scott interviewed me for the piece, as well as others. In summary, a tuan gou involves consumers organizing into a large group, often via the Internet, and then leveraging the group to get better prices. Groups are either organized informally on BBS sites like Xcar or can be organized via tuan gou sites like 51tuangou.com.
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Wishing everyone a wonderful Lunar New Year and best wishes for success in the Year of the Tiger!
