2010.03.19 :: By: CIC
About IWOM mark: IWOM mark is a column on the Seeisee Chinese blog. Every week, our marketing team puts the hottest news/happenings from the IWOM industry, net culture or brands. We launched it October and have received good feedback from the Chinese language Internet Community. The Chinese column version publishes every Wednesday, aiming to provide a quick overview and guide for Social media managers and industry friends. We also publish this on our IWOM blog on Sohu. If any suggestions, send a mail to info@cicdata.com
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2010.03.19 :: By: Sam
Just a quick stat from our newly launched IWOM discover tool: almost 40% of the buzz we tracked around the Toyota recall on the day that Toyota president Akio Toyoda spoke in China about the issue came from Sina’s micro-blog. For more on the Toyota crisis, see my recent article in Ad Age China.
2010.03.15 :: By: Sam
Here is the latest article in Ad Age China.
SHANGHAI (AdAgeChina.com) — Toyota Motor Corp.’s recall of millions of cars globally has created a PR fiasco for the Japanese car company. In China, the company now has one more thing to worry about.
Negative feelings towards Toyota are bubbling just as World Consumer Rights Day is popping up on the calendar. Every year on March 15, brands are regularly taken to task by both media and netizens for poor service.
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2010.02.28 :: By: Sam
Social Media and Organizational Design
As I pointed in my IWOM Summit post late last year, the current phase of IWOM/social media development is seeing how organizations are adapting around social media. I am attending Dachis’ Social Business Summit in a couple of weeks which addresses this topic on a larger scale and I can’t wait. BTW, Hyku blog is a must read for anyone who wants to have a practical understanding of social media from someone who is right in the middle of the “last mile” of “installing” strategic social media within organizations.
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2010.02.24 :: By: CIC
About IWOM mark: IWOM mark is a column on the Seeisee Chinese blog. Every week, our marketing team puts the hottest news/happenings from the IWOM industry, net culture or brands. We launched it October and have received good feedback from the Chinese language Internet Community. The Chinese column version publishes every Wednesday, aiming to provide a quick overview and guide for Social media managers and industry friends. We also publish this on our IWOM blog on Sohu. If any suggestions, send a mail to info@cicdata.com
more