CHINA IWOM Blog

CIC collaborates on Roland Berger’s 2010 Chinese Consumer Report

2010.07.29 :: By: Sam


 
We are proud once again to be a part of Roland Berger China’s Chinese Consumer Report. Just like last year, this year’s report provides an in depth view of the Chinese consumer, with a particular focus on how the Internet both a part of and impacting the consumer landscape.
This year’s paper EN version and CN version &  last year’s paper here.

more


The Weekly Buzz: Bawang Innovates with Microblogs During Time of Crisis

2010.07.27 :: By: Sam


Below is from the column “The Weekly Buzz” we will be regularly submitting to Campaign Asia. It makes use of our IWOM discover tool. If you drop me a mail at sam at cicdata dotcom, I am happy to have the team open up a trial account for you.
This week, we have Bawang making waves with its use of Weibo as a crisis comm channel.

more


IWOM mark Vol. 34: Octopus t-shirts, sexy net star sponsors ban, Weibo as crisis management tool and more…

2010.07.16 :: By: CIC


About IWOM mark: IWOM mark is a column on the Seeisee Chinese blog. Every week, our marketing team puts the hottest news/happenings from the IWOM industry, net culture or brands. We launched it October and have received good feedback from the Chinese language Internet Community. The Chinese column version publishes every Wednesday, aiming to provide a quick overview and guide for Social media managers and industry friends. We also publish this on our IWOM blog on Sohu. If any suggestions, send a mail to info@cicdata.com

more


Speaking at China Social Media Forum July 22-23

2010.07.06 :: By: Sam


Social media is hot, and the middle of the hot summer in Shanghai, there will be a conference dedicated to the topic.
Details can be found here. I will be speaking along with many distinguished speakers. Hope you can make it!
 


IWOM mark Vol. 33: Weibo groups, Han Han’s mag, words mom & dad yell and more…

2010.07.02 :: By: CIC


About IWOM mark: IWOM mark is a column on the Seeisee Chinese blog. Every week, our marketing team puts the hottest news/happenings from the IWOM industry, net culture or brands. We launched it October and have received good feedback from the Chinese language Internet Community. The Chinese column version publishes every Wednesday, aiming to provide a quick overview and guide for Social media managers and industry friends. We also publish this on our IWOM blog on Sohu. If any suggestions, send a mail to info@cicdata.com

more