2009.06.30 :: By: Sam
I’m very excited to announce that we have contributed a chapter to Roland Berger’s just launched: “think: act, STUDY – Chinese Consumer Report 2009”. You can download the white paper directly here.
In this report Roland Berger using their unique RB Profiler tool, analyzed data gathered from over 12,000 interviews and then proceeded to identify eight consumer archetypes for China: the traditionalist, the modern performer, the minimalist, the hedonist, the conformist, the progressive maximalist, the traditional maximalist and the self-centered type.
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2009.06.26 :: By: Sam
This May it’s been a online marketing free-for-all! Firstly, we watched as Intel in cooperation with Baidu placed a text advertisement on Baidu’s front page, resulting in Intel’s site to temporarily go offline due to the massive numbers of visitors! Secondly, we look into the popularity of Nokia’s two new viral videos and showed how China’s first multi-channel user interactive mini-series titled “What is An looking for?” (安与安寻) has become a campaign that all the fashion related brands want to participate in. Finally, we take a look at two popular campaigns both which were featured on KaiXin001 and which resulted in the brands receiving significant amounts of exposure - Lancôme’s “Pink Lady” and “Lohas’s Garden Event”.
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2009.06.25 :: By: Sam
Just back from London. I’ve been so busy recently I just haven’t had a chance to really talk much about the dashboard we launched on June 1. With the launch, we have essentially begun to put some of the powerful technology our analysts have been using for years into the hands of our clients. I wanted to share a bit about why we are really excited about this launch.
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2009.06.23 :: By: Sam
I recently interviewed Magdalena Wszelaki, Regional Vice President for Agenda for my Interactive China series on iTV Asia. I’ve known Mag since 2005 when she first arrived in China to work on what came to be award winning campaigns for Pepsi Creative Challenge. She’s been the driver of many a cool campaign/platform since then, including great stuff with Johnson Baby. In the interview, I pick her brain on the development of IWOM in China since that time as well as ideas for the future.
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2009.06.18 :: By: Sam
I’m currently in London, but I do want to mention that we have released a new white paper, the first topic in a 3 part series. Below is taken from the mail we sent out earlier today. I will share more thoughts on this soon. In the meantime, do check it out.
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