AdAge China did a piece on net stars and brands. See the full article here (PDF). You can also purchase the article yourself or year’s subscription on the site. (hopefully this plug will make them less angry about posting the article here).
See related articles:
Net stars dominate Chinese web searches
China ‘net stars commercial trend continues
2010.06.12
Lately I’ve been navigating the web for a Blackberry supported wifi websearch engine
I found… a media search engine – apparently also dubs as an above average mobile phone search engine results. Care to tell me what search engine your using??