China's First IWOM Roundtable
At CIC, we believe that Internet Word of Mouth (IWOM) on blogs, BBS, video and other channels is changing the nature of relationships and communication between brands and consumers and, as a result, every marketing discipline. Senior managers and executives from different brands and agencies, who are also experienced, knowledgeable and interested in IWOM, will join in on China’s first IWOM roundtable.
Sam Flemming, CEO of CIC, will present a roundtable of savvy and passionate IWOM experts real case studies from CIC’s database of millions of IWOM conversations from blogs and BBS. These China-specific cases will challenge roundtable participants, who will be speaking from experience, not from theories. The conversations will be candid, possibly heated, definitely informed, and all off-the-record.
Confirmed to be on the roundtable:
• Tony Lo, Web Marketing Manager, Intel (Brand)
• Liana Chang, Planner, Wieden + Kennedy (Advertising)
• Gary Wang, CEO/Founder, Tudou (Video Sharing)
• Martin Alintuck, Managing Director, Edelman China (PR)
• Daisy Zhang, Client Service Director, CIC (Research and Consulting)
• Chris Pan, Change Agent, CPU (Marketing)
• Annabella Yang, VP Asia Pacific, Nurun China Interactive (Digital Marketing)
We will be continually updating information about the event on our blog, including more information about the speakers.
Date: Thursday, April 12th, 2007
Location:
Kathleen’s 5
325 Nanjing Xi Road (Shanghai Art Museum, 5F), near Huangpi Bei Road
南京西路325号(上海美术馆5楼)，近黄陂北路
021-63272221
Program:
4:00pm-4:15pm Registration
4:15pm-5:00pm IWOM Overview (Sam Flemming, CIC)
5:00pm-7:00pm IWOM Roundtable Discussion involving 2-3 case studies
7:00pm-8:00pm IWOM Networking Happy Hour
Language: Roundtable in English, Audience Q&A in either English or Chinese.
UPDATE: Please note that this event is invitation only. If you are interested in attending, please send detailed contact information to iwom@cicdata.com to be included on the wait list. Please include company name, position and phone number. We will do our best to accommodate as many people as possible and will send confirmation to your email if seats are available. Thank you for your interest!
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03/30/07 @ 02:53 · Sam is CEO of CIC
The environment we have decided to have is one that allows companies to feel more comfortable to share some of their experiences. Some of our panelists could only get permission to participate if it is off the record. Of course, before and after the actual panel, conversations can be on the record depending on the participant you talk to.
It is not uncommon for commercial events like this to be off the record nor is it uncommon for conversations with reporters and bloggers to be off the record. If you attend any conference related to IWOM, you will likely see us evangelizing about IWOM. If you read through our blogs, especially our Chinese blog, you will see we are evangelizing and sharing our experience in great detail. We decided for this particular event, we wanted to create the most conducive environment for sharing, and this is the decision we made.
We knew that there might be opinions such as yours. Nielsen Buzzmetrics in the US faced similar comments when they hosted such an event (see http://nielsenbuzzmetrics.com/mouthpiece/archives/2006/10/why_we_asked_at.html). We understand your opinion, and at the same time, we hope that you and others can understand ours.
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03/30/07 @ 10:54 · http://www.indium.com/rickshort Sam, your personal skills, experiences, and guanxi are tremendous assets in themselves. But, when you add the power of your esteemed roundtable team, the event promises to be China's best social media event of the year.
I posted about this event (in hopes of tipping others off) at www.indium.com/rickshort.
Sam, I will meet with you in Shanghai after the event to discuss your great success.
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04/03/07 @ 01:08 · http://www.smartclub.com.cn Permalink
04/06/07 @ 13:37 Permalink
07/12/08 @ 18:40 · Sam is CEO of CIC
The focus of the event was to hear brand/agency perspective on IWOM. Future events will focus more on consumer stakeholders.
Thanks for your suggestions.
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07/13/08 @ 20:16 Leave a comment: