IWOM Roundtable Wrap Up

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Last Thursday, the 12th, we hosted our IWOM Roundtable. I started it out with an overview of IWOM in China. Since it was the first time to present our new slides, it wasn’t as smooth as I had hoped, but overall, I think I communicated our understanding, if not our excitement of IWOM. Next up, I presented a couple of case studies to our distinguished panel for debate and discussion. The discussion, as I had hoped, proved to be quite interesting and informative, with each agency, brand and platform well represented. Check out Luyi Chen’s analysis of the event here at the China Web 2.0 Review blog. Here are some photos from the event and more information will be coming soon.

Posted by   @   17 April 2007 0 comments

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