IWOM industry news from the West
A very interesting week last week for IWOM with multiple deals that further validate the industry.
*Nielsen buys the remaining shares (48%) of Buzzmetrics. See here.
*Reuters acquires ClearForest text mining firm to beef up its business intelligence services. See here.
*Collective Intellect and Wall Street On Demand form strategic partnership to create comprehensive research platform for institutional investors. See here.
Last week’s news along with TNS buying Cymfony in February and Meredith buying New Media Strategies in January provides plenty of justification for making 2007 the “break out year” for IWOM.
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2:30 pm
This new industry is during the development phase and there is full of uncertainty.
But like other industries,to become bigger and stronger should be one of the key goals of any companies.