We are very happy to announce the release of our new white paper, “The Talk About Phones: An overview of Internet Word of Mouth discussions around mobile phones on Chinese BBS.” We believe it serves as a nice example of the type of analysis and insight that can be done with Internet Word of Mouth (IWOM). While the paper does focus on the mobile phone industry, we do think it has implications that can be applied to almost any industry with a significant amount of IWOM.

You can find the white paper and other IWOM white papers and reference materials here.

More to come on this later...