IWOM as a part of effective market communications on iTV

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itv_asia
I was recently interviewed on iTV-Asia’s “Advertising and Marketing in China” program, hosted by Tom Doctoroff. Tom gave me an opportunity to talk about how companies are using Internet Word of Mouth (IWOM) for more informed and effective market communications.

The video can be a bit slow, but hopefully you will find it worth the wait.

分享家:Addthis中国
Posted by Sam   @   20 September 2007 2 comments

2 Comments

Comments
Sep 21, 2007
12:18 pm
#1 Marc :

Hi Sam, both links lead to Tom’s profile, not to the video. Cheers, Marc

Sep 21, 2007
5:46 pm

Link to video is now fixed. Thanks for commenting.

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