IWOM as a part of effective market communications on iTV
I was recently interviewed on iTV-Asia's "Advertising and Marketing in China" program, hosted by Tom Doctoroff. Tom gave me an opportunity to talk about how companies are using Internet Word of Mouth (IWOM) for more informed and effective market communications.
The video can be a bit slow, but hopefully you will find it worth the wait.
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http://www.seeisee.com/sam/2007/09/20/p351
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Comment from: Marc [Visitor] 
Hi Sam, both links lead to Tom's profile, not to the video. Cheers, Marc
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09/21/07 @ 12:18
Comment from: Sam Flemming [Member] · Sam is CEO of CIC
· Sam is CEO of CIC
Link to video is now fixed. Thanks for commenting.
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09/21/07 @ 17:46 Leave a comment: