I was recently interviewed on iTV-Asia’s “Advertising and Marketing in China” program, hosted by Tom Doctoroff. Tom gave me an opportunity to talk about how companies are using Internet Word of Mouth (IWOM) for more informed and effective market communications.
The video can be a bit slow, but hopefully you will find it worth the wait.
2007.09.21
Hi Sam, both links lead to Tom’s profile, not to the video. Cheers, Marc
2007.09.21
Link to video is now fixed. Thanks for commenting.