Great NYT Article: The New Advertising Outlet: Your Life
See here. This mirrors what we see happening in China. As Flemming Madsen puts it, big brands are skipping traditional advertising to connect to consumers directly via online communities. This is happening in China as well, and we are fortunate enough to be front row, center working with cutting edge brands like Nike.
Trackback address for this post:
http://www.seeisee.com/sam/2007/10/16/p372
Comments, Trackbacks:
No Comments/Trackbacks for this post yet...
Leave a comment: