The Recommendation Phenomenon in China
Kaiser at the Digital Watch blog has a nice write up of a study done by Jan Van den Bergh, the Shanghai-based president of i-merge/ boondoggle, and Sinomonitor which looks at brand and product recommendation on the Internet in China.
Worth a read. The download is available here and the press release here.
I also shared some of our ideas about the study as a comment to Kaiser's post. And I look forward to seeing a more complete document later in the week.
Contact Jan for more info. He is very passionate about this kind of stuff.
Trackback address for this post:
http://www.seeisee.com/sam/2007/10/30/p387
Comments, Trackbacks:
No Comments/Trackbacks for this post yet...
Leave a comment: