Kaiser at the Digital Watch blog has a nice write up of a study done by Jan Van den Bergh, the Shanghai-based president of i-merge/ boondoggle, and Sinomonitor which looks at brand and product recommendation on the Internet in China.

Worth a read. The download is available here and the press release here.

I also shared some of our ideas about the study as a comment to Kaiser’s post. And I look forward to seeing a more complete document later in the week.

Contact Jan for more info. He is very passionate about this kind of stuff.