Upcoming Speaking Event
I will be speaking at the upcoming Nurturing & Commercializing Online Communities Forum.
Not surprisingly, I will speaking about IWOM, in particular, Understanding IWOM as a Strategic Element of Marketing Communications. Topics I will cover include:
- Community Conversations as Consumer Insight for Market Research
- Community Relationship and Participation as an Extension of Public Relations
- Community Engagement/Activation as Marketing
Drop me a mail on sam (at) cicdata.com if you are going and would like to meet up. Looks like a good line up of speakers.
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