CIC featured on WOMMA blog and WOMMA member center
I mentioned recently that CIC joined the Word of Mouth Marketing Association. Since joining, I am happy to note that my IWOM Trends for 2008 article was featured on the WOMMA Word blog. This puts us in the company of some great thought leaders in IWOM in the west. Very flattering. If you haven't read it it before, the WOMMA Word blog is a great read, filled with ideas and case studies from the "front line" in the US. Not all cases fit China, but there are definitely some good takeaways.
Also, our notebook IWOM white paper is now featured in the WOMMA members' library here.
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