Seeisee blog is CIC’s official company blog, written, edited and managed by the CIC team. Seeisee represents who we are, what we do, and what we think about. There are 2 to 3 posts published on the blog every week. I know I am biased, but I really do think the team writes some pretty interesting articles and provides some useful insight. Beginning with this post, every couple of weeks, I will share a summary of some of the more interesting articles.

Groups in IWOM and their Value in IWOM marketing (February 26)
（群——口碑传播中的群组，以及它们在网络口碑营销中的价值）
In addition to SNS, “groups” is becoming a popular word on the Internet. While the focus of SNS tends to be more general, “groups”, formed by people with similar interests, are more specific. These groups are formed within SNS sites, on QQ groups, MSN groups and on BBS forums and discuss a range of topics including brands, products, sports, or traveling. Members even organize offline events through these groups. The fact that such groups are driven by shared interest (not just through acquaintance) is a key element of Chinese Internet culture. Read more to see what this all means to IWOM for brands.

Here comes the Hi Phone and My Phone, an army of “iPhones”! (February 21)
（拷贝不走样？Hi Phone，My Phone...“iPhone”军团来了！）
With the launch of the iPhone in China, have you noticed the all-to-similar appearance of its “siblings”, Hi Phone and My Phone? The debut of Hi Phone and My Phone has caused a lot of buzz in online communities lately. Through the release of Hi Phone and My Phone, we are also seeing the level of creativity behind “Shan Zhai Ji”, the nickname for these types of imitations. (See our previous article on Shan Zhai Ji” here.)

Internal Open Source in CIC Tech (February 15)
（CIC技术部门的内部开源尝试）
Open Source is something CIC always advocates and practices in our daily work. From the product plans to our CIC logo, many ideas come from the creative suggestions of CIC employees. In this post, you are able to learn more about the internal Open Source in CIC Tech. (see my previous post on CIC being a learning organization here).