Comments on: Consumer Day 315: An overview of Internet Channels for the Malcontent http://www.seeisee.com/sam/2008/03/14/p496 Thu, 19 Aug 2010 10:01:00 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Sam Flemming http://www.seeisee.com/sam/2008/03/14/p496/comment-page-1#comment-63 Sam Flemming Mon, 28 Apr 2008 10:48:39 +0000 #comment-63 Joel, those who comment on BBS/blogs on user experience are NOT necessarily representative of the whole which is why we think it is so valuable to our clients to listen to them. These are the most passionate, most connected, most informed consumers. Even if they are relatively few, they tend to create the most IWOM which makes them influential (simple example are blog and BBS posts about brands which show up in the top 10 Google/Baidu search results in searches for those brands). You can check out our notebook white paper for an example of how Dell responded to criticism. http://www.cicdata.com/en/iwom_whitepaper.php Joel, those who comment on BBS/blogs on user experience are NOT necessarily representative of the whole which is why we think it is so valuable to our clients to listen to them. These are the most passionate, most connected, most informed consumers. Even if they are relatively few, they tend to create the most IWOM which makes them influential (simple example are blog and BBS posts about brands which show up in the top 10 Google/Baidu search results in searches for those brands).

You can check out our notebook white paper for an example of how Dell responded to criticism.
http://www.cicdata.com/en/iwom_whitepaper.php

]]> By: Sam Flemming http://www.seeisee.com/sam/2008/03/14/p496/comment-page-1#comment-62 Sam Flemming Mon, 28 Apr 2008 10:47:25 +0000 #comment-62 Joel, those who comment on BBS/blogs on user experience are NOT necessarily representative of the whole which is why we think it is so valuable to our clients to listen to them. These are the most passionate, most connected, most informed consumers. Even if they are relatively few, they tend to create the most IWOM which makes them influential (simple example are blog and BBS posts about brands which show up in the top 10 Google/Baidu search results in searches for those brands). You can check out our notebook white paper for an example of how Dell responded to criticism. Joel, those who comment on BBS/blogs on user experience are NOT necessarily representative of the whole which is why we think it is so valuable to our clients to listen to them. These are the most passionate, most connected, most informed consumers. Even if they are relatively few, they tend to create the most IWOM which makes them influential (simple example are blog and BBS posts about brands which show up in the top 10 Google/Baidu search results in searches for those brands).

You can check out our notebook white paper for an example of how Dell responded to criticism.

]]> By: Joel Backaler http://www.seeisee.com/sam/2008/03/14/p496/comment-page-1#comment-61 Joel Backaler Mon, 28 Apr 2008 02:33:53 +0000 #comment-61 Obviously the population of netizens who actually communicate their dissatisfaction with blogs are non-representative of the whole. It makes me wonder what portion of these are actually influential on what people think and do? What portion are just leaving BS that doesn't add to the conversation? Sam, do you have any success stories for clients who have actually responded well to criticisms for online audiences, not just in words, but in action? Obviously the population of netizens who actually communicate their dissatisfaction with blogs are non-representative of the whole. It makes me wonder what portion of these are actually influential on what people think and do? What portion are just leaving BS that doesn’t add to the conversation?

Sam, do you have any success stories for clients who have actually responded well to criticisms for online audiences, not just in words, but in action?

]]> By: Denis http://www.seeisee.com/sam/2008/03/14/p496/comment-page-1#comment-60 Denis Wed, 19 Mar 2008 13:30:08 +0000 #comment-60 Good article Good article

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