I am happy to announce that we have released our latest white paper, Tuning into Sports IWOM, 2007 Q4. You can download it here. If you were ever itching to know what Chinese netizens talk about basketball and football (NOT the American kind) and what brands are doing in this space, this is the report for you.

I will share some more detailed thoughts later in the week, but for now, you can check out the English press release here and the Chinese press release here.

Previous white papers on health, mobile phones, auto and notebooks are available here.