CIC will be hosting its first IWOM Classroom this coming Tuesday, June 3rd at 6pm at Shanghai International Studies University. In the past we have held events such as the CIC IWOM Panel and CIC IWOM Summit, which brought together senior managers and executives from different brands and agencies, to discuss and educate others on IWOM and its impact on marketing communications. The purpose of the CIC IWOM Classroom is to educate students on the power of IWOM and how they can leverage their understanding and experience with IWOM to work with brands and agencies in the future. As IWOM is a new and growing industry, we feel it is important to build a healthy industry, and therefore have made educating both professionals and students alike a high priority. This event is the first in a series of CIC IWOM Classroom events CIC will be hosting at Universities across Shanghai.

Stay tuned for event follow up and key take aways next week.