CIC translates its IWOM white paper archive
Since 2007, CIC has been releasing IWOM white papers with a focus in a particular industry, which offer both brands and consumers insight into the online buzz surrounding each specific industry. CIC has previously released white papers on the sports, notebook computers, auto, mobile phone and healthcare sectors. Up until now, the reports have only been available in English. However, due to popular demand, our white papers on sports, notebook computers and automobiles are now available in Chinese.
To download the full reports in Chinese, please visit our website here or find our complete CIC IWOM white paper series on Slideshare here.
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