“Interactive China” Videos on ITV-Asia
ITV Asia is an Internet television network which invites “thought leaders” from different industries to have chats with other thought leaders. I am flattered that they have chosen me to host a show on China’s digital marketing market. You can find the show here. Below are my interviews with Jan Van den Bergh, Chairman, i-merge China and Yann Lombard-Platet, Managing Director, Nurun China.
Jan and I discussed the “recommendation phenomena” on Chinese BBS as well as his perspective on the Chinese digital market compared to his experience in the European market which dates to the mid 90′s.
click here to see my interview with Jan Van den Bergh.
Yann and I discuss his perspective on IWOM marketing. Yann started China Interactive (now Nurun China) in 1998 and was one of the first firms to be building corporate websites in China. Yann has seen it all.
click here to see my interview with Yann Lombard-Platet.
In the next month or so, look for my discussion with T.R. Harrington, Co-Founder and CEO, Darwin Marketing (one of the first to be doing search marketing in China) and Adam Schokora, head of social media, digital, and interactive strategy for Edelman Digital China.
If any of this interests you, you may also want to check out JWT Tom Doctoroff’s channel on advertising here. You can find his discussion with me from last year here.
2 Comments
Aug 2, 200812:38 am
I have just unsubscribed from your RSS feed having watched this.
Bad production, bad content. Just bad.
I believe CIC have good analysts who could do good things should they look away from cars. Just bad leadership.
FILTH (Failed in London Try HK) re-personified in Shanghai?
FILS (somewhat ironic given mainland Chinese mixture of /th/ and /s/)?
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7:01 pm
Very hard to get the stuff running, even though I’m using now a high-speed corporate internet connection without firewall. I know why ITV-Asia doesn’t want to have their stuff on Tudou or YouTube, but they would in the end get more visitors than now, I estimate.