Recently I was interviewed along with Adam Schokora (Edelman China Digital Manager) and David Wolf (CEO of Wolf Media Asia; read his blog for some of the most erudite, balanced and intelligent writing on Chinese media and marketing) on the issue of astroturfing in China.

I think it’s a good read for a more balanced understanding of this situation.

I addressed this topic in an earlier blog post here, in response to an article written by Business Week which I felt didn’t get things right in regards to the Chinese Internet or CIC’s position in the market.

For further reading on the topic, please see the links below:

- David Wolf, China’s war for the soul of online corporate communications
(if blocked for China readers, try here)
- Will Moss, Is it “war” against Chinese blogs?
- Paul Denlinger, The PR Problem for Chinese Online Public Relations Firms
- China Web2.0 Review, The PR Problems of China’s Social Media