Comments on: ECONOMIST CHINA BRANDING ROUNDTABLE: The New Media: Can brands afford to stay out? http://www.seeisee.com/sam/2008/09/23/p621 China IWOM Blog A China-focused blog on BBS, blogs, net culture, IWOM and running a company Tue, 05 Jan 2010 01:30:14 +0800 http://wordpress.org/?v=2.8.3 hourly 1 By: David http://www.seeisee.com/sam/2008/09/23/p621/comment-page-1#comment-96 David Wed, 01 Oct 2008 16:26:10 +0000 #comment-96 All great stuff. I wonder how long it will take the people at the respective headquarters of WPP, Publicis, and Omnicom to realize that above-the-line advertising is moving from a mainstream marketing tool to one suited for marketers in some specific industries or competitive environments? WOM and IWOM as #1 and #2? All of a sudden ATL doesn't look like such a hot business... All great stuff. I wonder how long it will take the people at the respective headquarters of WPP, Publicis, and Omnicom to realize that above-the-line advertising is moving from a mainstream marketing tool to one suited for marketers in some specific industries or competitive environments?

WOM and IWOM as #1 and #2? All of a sudden ATL doesn’t look like such a hot business…

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