I am excited that after much dedication and hard efforts from our intelligence team, CIC will be releasing our Q3 white paper next week: “The Internet is THE community”: IWOM white paper Series on Internet Word of Mouth (IWOM) Development in China. Essentially it is an overview of the architecture, habits, and culture of Chinese IWOM. Because the topic is pretty expansive, we are breaking it up into four topics:

- Topic One: The Chinese IWOM Landscape
- Topic Two: Alternative Ways to Measure Internet Community Dynamics
- Topic Three: The Diversity of Chinese Net Language
- Topic Four: Reshaping the Relationship between Brands and Consumers

We will be releasing Topic One & Two next Tuesday, November 25th and the following two topics in early December, just in time for CIC’s 4th anniversary. Stay tuned for more on the white paper next week.

For more on CIC’s white paper series, see here.