The day after I come back from 2 weeks in the US where I attended WOMMA and where I had some R&R (kind of) at home in Alabama, I will be moderating a panel on IWOM at this year’s ad:tech in Shanghai. I will be jet lagged, but I am sure the panel will keep it lively. I hope to see a lot of people there.

I was on the first IWOM panel for ad:tech China in 2005, and have moderated the panel since 2006. This time, we will be focusing on the “real” aspects of online community and what it all means for brands.

Here are the details:

Tuesday, November 25, 4:45pm – 5:30pm

Internet Word of Mouth in China: Brands Engaging with Real People, Real Talk and Real Community

In this panel, we move beyond the simplistic understanding of IWOM as crisis and fake blogs to see progressive examples of brands engaging the power of real people, real talk and real community. The session will highlight examples of organic community culture and movements that impact and can serve as inspiration for brands. The panelists, which include China digital directors from Nike and Johnson Baby, will highlight case studies of working with and building online community relationships for effective “co-piloting” marketing.

MODERATOR:
Sam Flemming, CEO/Founder, CIC

PANELIST:
Nicolas Zurstrassen, Nike Digital Director

Portia Chen, Marketing Manager, Johnson’s Baby Franchise

Bob Ding, CEO, Nanamimi

Tangos Chan, Internet Analyst, China Web 2.0 Review