I am pleased to announce the release of CIC’s Q3 white paper, “The Internet is THE Community”: IWOM White Paper Series on Internet Word of Mouth (IWOM) Development in China. The white paper reviews the rapid growth of China’s Internet population and diverse Internet platforms as well as explores the creativity and passion of Chinese netizens and the Internet community. As I mentioned last week, the report will cover four topics. Today, we are releasing Topics One, “The Chinese IWOM Landscape” and Two, “Alternative Ways to Measure Internet Community Dynamics” to coincide with my hosting of a panel at AdTech Shanghai. Topics Three and Four will be released in early December.

UPDATE: We received comments requesting bigger version of our version of the prism. And here it is.

To give you a taste of the first topic, “The Chinese IWOM Landscape,” check out the Chinese Conversation Prism above. The purpose of the prism, inspired by Jesse Thomas and Brian Solis’ Conversation Prism (which in turn was inspired by Robert Scoble’s Social Media Starfish, as Robert reminded me when he visited us earlier this month), is to show that, just as in the West, the Chinese Internet Community conversation and sharing is filtered through many types of participation architecture. However, the Chinese landscape is filled largely with local players which have localized the applications and platforms. The rest of the paper reviews some of the main platforms, including BBS, Blogs, SNS, and IM.

For more on the full white paper, you can check out our press release here.

To download Topic One and Topic Two in English or Chinese, see below:

Topic One: The Chinese IWOM Landscape – “The Internet is THE Community” IWOM White Paper series report, 2008 Q3

Topic Two: Alternative Ways to Measure Internet Community Dynamics – “The Internet is THE Community” IWOM White Paper series report, 2008 Q3

2008第三季度中国网络口碑发展系列“网络即社区”主题一：中国网络口碑发展格局概览

2008第三季度中国网络口碑发展系列“网络即社区”主题二：多角度衡量网络社区动态