As follow up to our release of Topics One and Two, we are releasing parts 3 and 4 of our “the Internet is THE Community” IWOM white paper series today. In Topic Three we talk about net language (lots and lots of good examples) and for those of you who speak Chinese, I recommend you check out our net language “test” here. In Topic Four we provide some case studies of how Internet Community is reshaping the relationship between brands and consumers. Below is a screenshot from Topic Three: The Diversity of Chinese Net Language.
Next up: CIC’s birthday. As of today, December 11, CIC has been in the IWOM space now for 4 years. To celebrate we are hosting our annual IWOM gathering for CIC staff and friends with a huge cake, performances from the different “years” of classmates (freshmen, sophomores etc.), and probably an ill-advised singing performance from me that is will be much worse than this one done in 1992.
Of course, we are watching the various collapses of financial systems around the world with concern. In spite of this, I’m still encouraged about next year’s prospects—we haven’t seen a downturn in our business…at least not yet.
However, looking back, it’s been a great year and we have accomplished much. Some of the highlights include (in no particular order):
- Nearly doubling our staff, busting out of our office (twice)
- Keeping all of the retainer clients we want to keep
- Getting some awesome new retainer clients
- Launching a bunch of white papers (sports, Chinese translations of older white papers, The Internet is THE Community)
- Speaking around the APAC region and around the world about Chinese social media; I especially loved speaking at OpenWebAsia in Seoul
- Having this blog listed as a “model worker” by Danwei (for the 2nd year in a row)
I also really want to say thanks to everyone on the CIC team for making us what we are today. Our tech, analyst, intelligence, finance/admin,HR and marketing/BD teams all work so hard and are so smart with such passion for CIC and the industry. They are truly amazing.
To download Topic Three and Topic Four in English or Chinese, see below:
