Reflections on March

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09400801Looking back at March, one of the highlights was the opening of our new office expansion on March 12th. This is actually the 3rd expansion we have had since we moved into this office space in early 2007. What was especially cool was that my parents were here for the “ribbon cutting” ceremony.

Also in March, although I am one who doesn’t like to focus only on the crisis aspects of IWOM, I did find myself writing quite a bit about this very topic. I wrote a brief post on Consumer Day on my blog here, and then elaborated on the topic in my Ad Age China view point column, which I summarize here.

Another cool thing that we did in March was the launch of our IWOM classroom for 2009. IWOM classroom is the part of our IWOM roundtable marketing platform where we visit campuses to spread the word about the power of IWOM. For this occasion, we made a booklet of our Chinese blog.

More to come in April…

Posted by   @   8 April 2009 0 comments


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