The Shanghai (SH) Auto Show, held in Shanghai from April 22nd – 28th, 2009 was reported as the biggest exhibition ever for China, attracting over 600,000 visitors within 7 days. Interestingly those unable to attend the event in person were able to experience the atmosphere of the event via various online channels. In this IWOM watch report, we take a look at some of the creative ways netizens participated in the event online, such as through QQ’s virtual exhibition hall and Sina’s online 4S store.

In this issue, we also look at how Chinese courts have started to make use of the Human Flesh Search Engine, the popularity of online novels, “Zhang Ke” (tracking accounts/spending) and Ford’s Movie Carnival on Douban.

Below is a screen shot of the index for the full IWOM watch report:

For related articles, please see below:

Group Purchase Mentions Double in 2nd Half of 2008: IWOM as More than Just Chatter

Online group car purchase: a real story

How IWOM is Redefining the Relationship between Brands and Consumers