I recently interviewed Magdalena Wszelaki, Regional Vice President for Agenda for my Interactive China series on iTV Asia. I’ve known Mag since 2005 when she first arrived in China to work on what came to be award winning campaigns for Pepsi Creative Challenge. She’s been the driver of many a cool campaign/platform since then, including great stuff with Johnson Baby. In the interview, I pick her brain on the development of IWOM in China since that time as well as ideas for the future.

To watch the full interview, please see here.

Other ITV Asia Interviews:

“Interactive China” Videos on ITV-Asia

iTV Asia interview with T.R. Harrington: Where Search and IWOM Overlaps