This May it’s been a online marketing free-for-all! Firstly, we watched as Intel in cooperation with Baidu placed a text advertisement on Baidu’s front page, resulting in Intel’s site to temporarily go offline due to the massive numbers of visitors! Secondly, we look into the popularity of Nokia’s two new viral videos and showed how China’s first multi-channel user interactive mini-series titled “What is An looking for?” (安与安寻) has become a campaign that all the fashion related brands want to participate in. Finally, we take a look at two popular campaigns both which were featured on KaiXin001 and which resulted in the brands receiving significant amounts of exposure – Lancôme’s “Pink Lady” and “Lohas’s Garden Event”.
As brands start to realized the importance of having a strong Internet presence which they can then use to effectively communicate with their customers, we are seeing the emergence of better and better digital campaigns. Bring it on!
Below is a screen shot of the index for the full IWOM watch report:
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