I’m very excited to announce that we have contributed a chapter to Roland Berger’s just launched: “think: act, STUDY – Chinese Consumer Report 2009”. You can download the white paper directly here.
In this report Roland Berger using their unique RB Profiler tool, analyzed data gathered from over 12,000 interviews and then proceeded to identify eight consumer archetypes for China: the traditionalist, the modern performer, the minimalist, the hedonist, the conformist, the progressive maximalist, the traditional maximalist and the self-centered type.
In our chapter, CIC utilizes our proprietary automobile IWOM data set to provide a basic outline of the IWOM landscape around automobiles. You can also find contributions from Beijing Benz Daimler-Chrysler (BBDC) President and CEO Günter Butschek and L’Oreal China CEO Paolo Gasparrini.
I will be sharing more thoughts on this in an upcoming post.