In this issue we look at how netizens using photoshop came up with a story to explain how a whole 13-floor building somehow managed to collapse. We also take a look at the video “Nobody”, which inspired many copycat/spinoffs and led to lots of young netizen creativity. Finally we take a look at the emergence of two new online marketing communication platforms both which leverage social media. The first being “Xinhua TV” and Kaixin001 partnering together to explore new ways to broadcast news content, the other being the emergence of 3G and the mobile browser and application wars that are accompanying it.

Below is a screen shot of the index for the full IWOM watch report:

For related articles, please see below:

ECONOMIST CHINA BRANDING ROUNDTABLE: The New Media: Can brands afford to stay out?
3 pathways to net culture
Connection points for the “connected agency” in China