In recent years, as the 80’s generation has started to enter the work force and the 90’s generation has started to enter and graduate from University, marketers have begun to try to better understand the unique culture and characteristics of the Chinese youth.

Having grown up with the Internet, today the Chinese youth generation are some of the web’s savviest users and it’s estimated that 63.7% (215.3 Million) of Chinese netizens are part of this Youth Generation (i.e. born in the 80’s, 90’s or 00’s), with this number only set to grow in the short term.

In order to address marketers’ needs to understand this first generation of Chinese ‘net natives’, CIC has created its very own syndicated Youth Report which analyzes the Internet Word of Mouth (IWOM) of the Chinese Youth Generation and includes topics such as what are the youth generation talking about, where are they are talking and how are they expressing themselves.

This report based on our patent pending technology which mined and categorizes 1,137,481 youth comments taken from blog, BBS and SNS sites from January – June 2009 and combined with our analysts experience in tracking youth trends via IWOM buzz since 2004, gives the reader insights into youth related topics such as brands, sports, music, online novels, fashion, SNS, gaming and movies.

Finally as an added bonus we have decided to include a video that two of our staff- Joe and Kevin (both who were born in the 80’s) created to highlight the creativity and the values of the Chinese Youth generation. Hope you enjoy it!

For more information about CIC’s Youth Report please check out our Press Release and our Youth Report Teaser on slideshare, and if you have any other questions or queries please do get in contact patrick.searle AT cicdata.com