Since 2008, I have been interviewing China marketing thought leaders about social media since early 2008 for my regular show Interactive China for ITV-Asia. I am fortunate to have a network of such smart, informed people. This article serves as an archive of these interviews and will be updated as we have new ones.

Seth Grossman, Managing Director, Carat China 
November 2009 (Link)
Seth talks about social media from the media agency perspective, including the concept of earned, owned and bought media. Seth has been working in the China agency space since the mid 1990’s.

Jake Drake, President of Cohn & Wolfe Asia Pacific
November 2009 (Link)
Jake talks about social media from PR perspective. Jake was involved in Dell US social media strategy as well as their China strategy.

Bryce Whitwam, General Manager, Wunderman Shanghai
November 2009 (Link)
Bryce talks about social media from the perspective of “below the line,” with a particular focus on auto industry.

Magdalena Wszelaki, Regional Vice President – Strategic Planning
AGENDA Shanghai (now Wunderman US)
May 2009 (Link)
Mag talks about social media and the creative agency. Mag was involved in some of the most innovative social media/digital initiatives in China including Pepsi Creative Challenge and Johnson Baby mom ambassadors.

Shawn Cheng, CEO & Founder, HoopChina.com
March 2009 (Link)
Shawn talks about the power of social media from the perspective of one of the most dynamic, creative online communities in China.

Gang Lu, Co-founder, OpenWeb.Asia Workgroup
January 2009 (Link)
Gang Lu is one of the most prominent “web 2.0” thinkers in China, having both a Chinese and Western perspective.

Tangos Chen, Vice President, China Growth Capital
November 2008 (Link)
Tangos is, along with Gang Lu, one of the prominent “web 2.0” thinkers in China, having worked both from within the industry and as a VC.

Adam Schokora, Manager, China, Edelman Digital (now NeoCha.com)
July 2008 (Link)
Adam talks about social media from a PR perspective. Adam, fluent in Chinese language and essentially bicultural, has a particular knowledge of youth culture in China.

T.R. Harrington, Co-Founder and CEO, Darwin Marketing
July 2008 (Link)
T.R. was one of the first people in China to offer SEO/SEM service and here offers one of the most informed perspectives on social media.

Jan Van den Bergh, Chairman, i-merge China (now Holoba.com)
May 2008 (Link)
Jan was involved in digital from the mid 1990’s. He brings a historical and global perspective to digital and social into the conversation.

Yann Lombard-Platet, Managing Director, Nurun China
March 2008 (Link)
Yann built some of the first corporate websites ever in China in the late 1990’s and talks about Chinese social media as one of the most experienced China digital people in China.