About IWOM mark: IWOM mark is a column on the Seeisee Chinese blog. Every week, our marketing team puts the hottest news/happenings from the IWOM industry, net culture or brands.  We launched it October and have received good feedback from the Chinese language Internet Community. The Chinese column version publishes every Wednesday, aiming to provide a quick overview and guide for Social media managers and industry friends. We also publish this on our IWOM blog on Sohu. If any suggestions, send a mail to info@cicdata.com

Below are some snippet translations of this past week’s IWOM mark.

Check more summaries on IWOM mark in CN version

[1]Media reported that a Beijing middle school student was mercury poisoned by Sprite while as another consumer experience the same situation 2 months ago. A negetive trends happend in netizen’s discussion.

[2]600 air hostess will join sina micro blog from China Eastern Airlines
“Around 600 air hostess from China Eastern Airlines will join sina micro blog which intent to better communicate with netizens, their ID are all Marked with “凌燕“”. said by cabin general manager Jiupeng Li of MU throug micro blog.
MU is very pay active and pay attention in China social media marketing, 2 weeks ago, A very special offer in a very low price was released in MU offical website: The frist class from Nanchagn to Xiamen only cost 20RMB while as 10RMB for economy class. Several lanes appears a very low discount. It’s obvious a operation mistake but MU still declare all sold tickets are valid. This cuased a very strong postive word of mouth during the internet community in netizen’s discussion after reported by Media. 

[3]Toyota recalled it’s hidden trouble cars.
Because of the security hidden trouble on accelerator pedal, the model of “RAV4″ was recalled in a very large-scale except it’s not recalled in Japan. Parts netizen feel angry and incomprehension about this and doubt the the different quality for same motorcycle type in Japan and other countries. A Toyota recall history record during 2007 – 2010 is spread in internet community

[4]“Seckill” is popular in online shopping
A frequent game player used word “Seckill” is more and more popular in online shopping. Seckill means “A kind of shopping mode that all buyer rush to purchase for some products in unbelievably low prices released by seller through internet”, it might going to be a new online shopping model. We reported Taobao Seckill gate in IWOM Mark Vol. 2 previously. 

[5]“melamine” was exposure again with the start of investigation and renovate by food rectify office in the whole nation. The rumour on internet community was proofed by Meida reprot.

[6]BAIDU tieba launched it’s value added products “tieba beans”, BAIDU user can get the beans from regular operation in tieba and consume through buying value added service in tieba shopping mall.

[7]Besides integrate the “yuehuo” application in Kaixin001.com, COFCO launched another SNS game application which name is “COFCO production team” under zll.cn, a SNS website belong to Sina. (Offical game website: http://zl.zll.cn/)

Check more summaries on IWOM mark in CN version