IWOM mark 20100224 Vol.19

2010.02.24 :: by: CIC

About IWOM mark: IWOM mark is a column on the Seeisee Chinese blog. Every week, our marketing team puts the hottest news/happenings from the IWOM industry, net culture or brands. We launched it October and have received good feedback from the Chinese language Internet Community. The Chinese column version publishes every Wednesday, aiming to provide a quick overview and guide for Social media managers and industry friends. We also publish this on our IWOM blog on Sohu. If any suggestions, send a mail to info@cicdata.com

Below are some snippet translations of this past week’s IWOM mark.

Check more summaries on IWOM mark in CN version

[1]Advertisement in the CCTV New Year’s Gala
According to netizens’ counting, over 10 brands was found having implanted ads in 2010 CCTV New Year’s Gala, including Yanghe, Tudou.com, Sohu.com, Guojiao 1573 wine, Sanya tourism, Hui Yuan beverage, Lu Hua, Ping An Insurance, Canon and Sharp. Netizens was joking that it was a “Gala inserted in advertisements”.

[2] Two hot issues happened after the CCTV New Year’s Gala (see here and here)

[3] ExpoSay, White Paper about Shanghai Expo is launched
CIC collaborates with Ogilvy Public Relations Worldwide to release “ExpoSay“, a monthly report on Chinese-language IWOM – or Social Media buzz – related to World Expo 2010 Shanghai. (click here to read more details in my blog or read the full report here)

[4] Employees of the supplier of Apple China is reported poisoned (see here)

[5] Cockroach appears in Su Fu Chi
One netizen posted an article I find a cockroach in Su Fu Chi with a real photo. Although being questioned of its authenticity by some repliers, it generated huge negative buzz and spreaded out to other sites. By now, Su Fu Chi did not respond to this crisis.