CIC’s IWOM Watch Half Year Review covers some of the most notable topics from our IWOM Watch trend reports from July to December 2009.
The full report is available for download on Slideshare below:
First, in “New Wave of Online Entertainment” we highlight how new forms of entertainment are becoming popular among Chinese netizens. For example, netizens are now initiating ‘quick’ offline events online called ‘shan wan’ (闪玩) and they are rapidly sharing their favorite links by ‘reposting’ (Zhuan Tie / 转帖) to spread and create memes.
Second, in “Spotlight on Social Media,” we give examples that show as China’s social media continues to develop and play an indispensable role in Chinese netizens lives, netizens can now do almost anything online via social media. For example, netizens gather offline for justice in the “Nan Hu Student Violence”(南湖熊姐打人) Incident, “I love Shanghai”(我爱上海) becomes popular among Shanghai netizens.
Finally, in the last section “The Power of Social Can Cut Two Ways,” we show how brands need to be more sensitive to the events happening around and about them online, both so that they can create a professional image online and so that, if the need comes about, they know how to react to possible PR crisis’s.
For more on these above topics, please continue reading and for previous IWOM Watch Half Year Review please go here here. If you’d like more information about CIC’s products and services, please click here or contact us directly.
Part One: New Wave of Online Entertainment
Part Two: Spotlight on Social Media
Part Three: The Power of Social can Cut Two Ways
An online community can be:
You can get a sense of the development of IWOM over time by downloading previous IWOM watch 6 month review reports here (also listed below), with quite a few other white papers are available as well.