At the risk of cliché, I am starting to use the term Social Media 2.0 to represent the mindset that social media, and more specifically, considerations of social media should move from tactics to strategy & should move from being siloed under a single communications discipline (i.e. PR or Digital or Media etc.) to being housed as a strategic element of corporate planning.

With this in mind, CIC and Wunderman are happy to be hosting a panel that will address these very issues for the China market.  As part of the panel, we are truly privileged to have Jeremiah Owyang from Altimeter Group, one of the preeminent analysts that looks at how social media is linking to communications. We will also have Nicolas Zurstrassen, GM of Nike Action Sports, to share about Nike’s experience in China.

Consider this a “Chinese Social Media 201” course…not meant for beginners, but really meant for current practitioners and senior level directors.

We will cover:

• Chinese social media landscape (the full picture)
• Case studies of companies strategically leveraging social media in China
• Nike China case study
• How to prepare the organization for social media (from a change management, strategic planning)

More details can be found here. Please do check it out. It will be worth your while.