A Quick Look at World Cup Buzz in China
With the World Cup in full swing, let’s take a quick look at the buzz in China using our IWOM discover tool.
The World Cup Buzz peaked on the 28th May, with over 47% of the buzz was contributed by Sina Microblog (新浪微博). Together with World Cup themed buzz in Blogs, BBS, Video and Questions & Answers sites, buzz from social media was 3 times that of news articles.
Why Sina Microblog was big source of the World Cup buzz? The special campaign “Show Your Support – Adding the National Team Flag to your microblog.” (http://2010.t.sina.com.cn/myworldcup)
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