About IWOM mark: IWOM mark is a column on the Seeisee Chinese blog. Every week, our marketing team puts the hottest news/happenings from the IWOM industry, net culture or brands. We launched it October and have received good feedback from the Chinese language Internet Community. The Chinese column version publishes every Wednesday, aiming to provide a quick overview and guide for Social media managers and industry friends. We also publish this on our IWOM blog on Sohu. If any suggestions, send a mail to info@cicdata.com

Below are some snippet translations of this past week’s IWOM mark.

Check more summaries on IWOM mark in CN version

[1] Weibo launches groups.

Sina Weibo (the “Chinese Twitter”), Sina has beta launched groups for Weibo. You are welcome to join the group “Social Media Marketing & IWOM research” created by CIC.

[2] Coming soon, PARTY edited by Han Han.

The magazine PARTY edited by well-known blogger Han Han will be published nationwide on July 6^th. In addition to Han’s Sina blog and his Taobao bookstore, you can also get access to douban.com to learn more.

[3] World Cup quiz activities pursued by internet users.

World Cup passion is raging and internet users are greatly interested in and participated in “World Cup quiz” activities launched by major websites. Here’s how they generally work: websites provide website users with initial funds or points and calculate them according to the game results and odds. The prize includes virtual and real prizes. In the meantime, the e-commerce website Taobao.com introduced traditional soccer lottery into their World Cup quiz activities and  some Taobao store owners have also launched Taobao World Cup quiz.activities.

The relevant activities are listed as followed: Tencent World Cup quiz activity, Sohu World Cup Betting QuizActivity, 163.com World Cup Quiz Activity, Baidu Tieba World Cup Quiz Activity, Sina Weibo Madden Soccer application, Kaixin001.com World Cup quiz activity and Renren.com World Cup Home page.

[4] Young internet users present highly frequently used words from their parents.
Do you want to know which words are highly frequently used by parents while talking to their young children? Come to attend two very interesting events on douban.com: our mothers and fathers’ most frequently used words, including such gems as “Eat Less” from mother and “Do you have enough money? from father.

[5] 360quan.com closing.

The well know networking website www.360quan.com has issued a notice on the home page and claimed that the website will close down soon.

[6] Jong Tae Se has become huge online in China.
The North Korean soccer player, Jong Tae Se, a.k.a “Rooney of North Korean” has become huge online in China. There are two reasons: first, Jong Tae Se leaves a great impression of crying with the national anthem before the game. The second reason is the rumor of North Korean players going back mining if they lose the game. Since then, the spoof image of Jong Tae Se is widespread online and internet users even initiated spoof activities such as “Save the miner, Jong Tae Se”.

[7] Industry Conference Preview: China Digital Media Summit.
The conference is jointly held by AdChina Ltd. and China Business News on July 15^th, 2010. The official website is http://www.cdms2010.com/ Weibo: http://t.sina.com.cn/summit2010